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On New Delhi Style

Author Sara Lieberman Photography Manou

styleAfter three years working at prominent accounting firms, Urvashi Kumar traded finance for fashion in her hometown of New Delhi. Now, all she’s counting is the number of red lipsticks—the inspiration for the name of her style blog, The Right Shade of Red—that she owns (about 15, for the record). “Keeping it simple yet classy has always been my motto,” says the 26-year-old, who recently earned a certificate in fashion design at New Delhi’s National Institute of Fashion Technology. Here, she talks fashion and shopping in India’s capital.    

How do you describe your style?

I’ve been told several times that I look like I’m dressed straight out of the ’70s. You’ll usually find me gravitating toward vintage clothes and lots and lots of maxi skirts, pearls, and large polka dots.

What about your city’s style?

The fashion scene in Delhi is becoming more and more experimental. Fusion Indian wear is really taking over, and a lot of the younger generation is into expressing its pride in being Indian—mixing and matching Western wear with Indian wear, like a dhoti [baggy] pant with a T-shirt or a crop top. 

Tell us about today's look.

This is a version of Indian fusion fashion. I love the whole flowy, easy, and relaxed feel of the crop top by Koovs and the dhoti salwar pants by Threesome. The bag is Coach, the sandals are Tory Burch, and my earrings are from H&M. I’m a big fan of head scarves. They can add so much glam to a simple outfit, which is why I chose to wear this scarf from my mother’s personal collection.

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