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On Montreal Style

Author Sara Lieberman Photography Sébastien Roy

wearinChic Montrealers Rachel Fortin and Mathieu Mudie have a nine-year-old line of recycled fur accessories called Rachel F. and a new concept boutique called Lowell, which opened last year. Stocked with clothes, books, stationery and accessories all selected with the couples’ discerning eye, the shop is as eclectic as the city’s style.


What is Montreal style?
Rachel: Montrealers like to mix things up. They can wear a trendy designer piece with something they found at a thrift store.
Where’s the best place to shop?
Mathieu: Mile-End! There are a lot of great, small independent stores from Boulevard Saint-Laurent to Avenue du Parc. You’ll find a lot of local designers at boutiques like Unicorn and Général 54. Plus, you’ll be able to have the only bagels that have the right to be called bagels at the Fairmount and St-Viateur bakeries.
How should people dress when visiting?
Rachel: Have fun. There’s no code that can’t be broken if you do it right.
Tell us about your ensembles.
Mathieu: The knitted hat and backpack is Rachel F. My coat is Marni. The linen shirt is Atelier B, Montreal-made, and the pants are a brand called The West is Dead. 
Rachel: The neck piece is one of the first designs I made. The coat is Atelier Delphine, and the top is Dusen Dusen. I don’t normally buy Steve Madden shoes, but I always like to have something with leopard print.

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