Now as colorful as its snapshots, Fujifilm’s Instax Mini 8 is the life of the party
Author Jacqueline Detwiler Photography Joshua Scott
“It’s like it’s 1983!” shouted one of our office testers when the first instant photo popped out of the powder-blue Instax Mini 8 and started the hazy process of developing. Colors intensified, shapes appeared and—despite the dozen or so smartphones distributed throughout the room—a crowd gathered around the photo. This, of course, was always the appeal of the Polaroid camera, whose maker ceased producing instant film in 2008 before fans rallied to bring it back. Fujifilm capitalized on that brief opening in the market, launching the Instax line in 2008 in the U.S. Now, it’s capitalizing on the social appeal of instant photography with mini cameras in pastels that are perfect for weddings, vacations and, of course, retro theme parties.
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