As a rule, warbling loudly in a museum doesn’t end well. Not so at ABBA the Museum, which opens this month in Stockholm. “This is the most interactive exhibition in the world,” says curator Ingmarie Halling, who used to do hair and makeup for the band. “When you walk in, you walk through the life of ABBA.”
Rather than displaying objects in cases, the museum places them in various reproduced settings: the dressing room, the summer house, the recording studio. In the last one, would-be Björns and Agnethas are invited to perform before a green screen, after which their sessions are digitally inserted into original footage, then made available for downloading from the museum’s website.
But the hands-on approach does have its limits—the one thing you’re not allowed to do in the faux studio is make use of its ’70s-era ashtrays. “This was a time when everybody smoked,” Halling explains. “It’s different now.” MAY 7